We bill Conspire as a “hidden-role storytelling” game. It is an uncommon genre combination (possibly one never attempted before). As such, there is ambiguity as to what to expect. What elements from hidden-role or storytelling games are present? How much crossover appeal is there? Are there expectations players should have or avoid? The game manual itself addresses these concerns, but we explore these ideas of tropes and style during the Kickstarter campaign.