Satya Nadella preaches “customer-obsession” to his employees. He proclaims, “the core of our business must be the curiosity and desire to meet a customer’s unarticulated and unmet needs with great technology.” The word “unarticulated” strikes a note with us while we’re deep in Far Away’s iterative design and playtesting phases. We receive a lot of feedback. All of it is recorded and considered. However, the data only goes so far. Feedback often misses the root problem and directly addressing it may work against the player experience.